Why Reserwell
Insurance that respects the work you're already doing.
You are doing the right things. Reserwell is designed to help protect the period before your emergency fund catches up.
Why Reserwell
Insurance that respects the work you're already doing.
Built around real savings
Coverage begins with the emergency savings a household already has instead of pretending those reserves do not exist.
Designed to shrink
As qualifying savings grow, the financial gap should contract.
Focused on essential need
The product is intended to respond to verified household need rather than unrestricted spending.
Built for responsible households
Reserwell is designed to complement disciplined saving and existing insurance rather than replace either one.
Savings progression
Success means eventually leaving Reserwell.
Stage 1
$8,000
- Gap
- Large
- Protection need
- Higher
Stage 2
$15,000
- Gap
- Smaller
- Protection need
- Declining
Stage 3
$23,000
- Gap
- Small
- Protection need
- Limited
Stage 4
$30,000
- Gap
- $0
- Protection need
- Fully funded
Keep the resilience. Graduate from the coverage.
Most insurance is designed around continued renewal. Reserwell is being designed around a different principle: help protect the temporary period while a household builds the financial capacity to self-insure. Individual timelines vary and are not guaranteed.
Help shape a new category of household protection.
Reserwell is currently validating Emergency Fund Gap Coverage with insurance professionals, prospective customers, and industry partners. The initial market is intended to be Utah, subject to carrier participation and all applicable regulatory requirements.